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Gen Xers Connect Online As Often As They Socialize In Person
I’ve written before about digital natives, who have no memory of a world without the internet, and how tethered they are to their mobile devices. Now, a new University of Michigan study has found that...
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Coke’s New Anti-Obesity Ad Campaign
Let’s be honest. Health and fitness are not the first things that come to mind when most of us think about Coca-Cola. However, The Coca-Cola Company is hoping a new ad campaign will change all that. As...
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Study: Twitter Now The Fastest Growing Social Platform In The World
Once considered by some to be a passing fad with a short shelf life, Twitter is now not only part of the social media establishment, but the leader of all other social media platforms in terms of...
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Facebook And Twitter Are No Longer Leading The Innovation Pack—So What’s...
Each year, the business and technology-focused publication Fast Company releases a Most Innovative Companies list. The ratings approach the notion of innovation from a variety of different perspectives...
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Reaching Men With . . . History?
Women have long been the favorite targets of television networks, in part because traditional roles kept wives and mothers at home during more hours of the day when small screens first found their way...
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Study: One In Five Young Adults Has Mobile Addiction
As we’ve already seen in study after study, young adults are becoming increasingly attached to their mobile devices. New research on this topic not only confirms those earlier findings, but has even...
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One-quarter Of “Women of Social Media” Prefer Socializing Online Rather Than...
Women appear to have adapted to social media quickly and easily. Whether connecting with friends and family, recommending brands, shopping, posting product reviews or sharing everything from business...
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